JESS VOGEL · CREATIVE DIRECTOR
I make creative feel human, clear and worth noticing.
Creative direction across brand, campaigns, content, production and teams. Performance informs the work. It doesn’t define it.
SELECTED WORK
A few projects that show how I think, lead and make.
Strategy, storytelling, production and creative systems across healthcare and service brands.
OSHI HEALTH
GI care people actually stop scrolling for.
Creative Direction · Campaign Strategy · Content
RADIAL
Introducing an option many patients didn’t know existed.
Creative Direction · Education · Campaign Strategy
EXPRESSABLE
Helping parents know when to trust their gut.
Messaging · Testimonials · Creative Strategy
CENTRAL MARKET
Making Thanksgiving feel like the beautiful mess before dinner.
Campaign Design · Art Direction · Photography
CHICK-FIL-A
Simplifying a highly customizable ordering experience.
UI Design · Mobile Experience · Product Design
HOW I WORK
Good creative starts with paying attention.
I like the part before the polished answer: listening to customers, finding the tension, asking the uncomfortable question, and figuring out what the work actually needs to say.
Direction
Campaign concepts, visual systems, messaging and creative standards.
Production
Photo, video, creators, UGC and content from brief through final execution.
Leadership
Leading designers and strategists, giving useful feedback and making the work stronger.
Learning
Using audience response and performance to sharpen the next idea, not replace creative judgment.
DESIGN FOUNDATION
Creative direction, with a design foundation.
I started as a designer and grew into creative leadership by staying close to the work: ideas, craft, people, production and the decisions that connect them.
