JESS VOGEL · CREATIVE DIRECTOR
I turn customer insight into creative people actually notice.
Creative direction, strategy and production across campaigns, content, creators and teams.
SELECTED WORK
A few projects that show how I think, lead and make.
Creative direction across healthcare, content, performance, production and brand storytelling.
Radial
Making a complicated treatment easier to understand
Creative direction · Education · Campaign strategy
Expressable
Turning parent uncertainty into a clearer next step
Messaging · Testimonials · Education
Capabilities.
01
Creative Direction
Setting the idea, visual direction and creative standard across campaigns and channels.
02
Campaign Strategy
Turning audience insights and business goals into concepts worth building.
03
Brand + Messaging
Finding the clearest way to communicate complicated products, services and customer problems.
04
Content + Production
Leading photo, video, UGC and campaign production from brief through final execution.
05
Creator Direction
Briefing and directing creators so content feels native without losing the strategy behind it.
06
Team Leadership
Leading designers and strategists, improving process and helping teams make stronger work.
