CHICK-FIL-A · MOBILE APP DESIGN
Simplifying a highly customizable ordering experience.
A mobile app redesign for Chick-fil-A focused on making the ordering experience more accessible while still giving customers room to customize meals and earn rewards.
THE CHALLENGE
Make a complicated order feel simple.
The app needed to support a lot of choice without making the experience feel overwhelming. Our team redesigned the interface to make ordering easier to move through while preserving the depth of customization Chick-fil-A customers expect.
CLIENT
Chick-fil-A
ROLE
Graphic Designer · UI Design
STUDIO
RBMM
CUSTOMIZATION
Customization without turning the experience into work.
A key part of the redesign was giving customers control over their orders without burying that control in a dense interface. The design system had to balance clarity with flexibility so customization felt like part of the flow, not a separate task.
REWARDS
Rewards built into the journey.
The experience also needed to make rewards visible and useful without competing with the primary task of ordering. The interface treated loyalty as part of the same customer journey instead of a separate destination.
SCREEN SYSTEM
A simple visual system across the ordering flow.
The design work focused on consistency across screens so customers could move through the experience without relearning the interface at every step.
MY ROLE
Designing as part of a small collaborative team.
UI design · Mobile experience · Ordering flow · Rewards experience · Collaborative design development
Credits: Design Team Christine Suggs, Geena Sisomphou · Creative Directors Brandon DeLoach, Geoff German · Studio RBMM
MORE WORK
OSHI HEALTH
