Data-backed creative strategy that drives measurable results.
From concept to iteration, I turn insights into ads that convert.
By combining sharp creative with real audience insights, we helped Midi Health grow efficiently and connect meaningfully.
81%
Photo-based ads drove the majority of conversions. Photos outperformed illustrations, delivering stronger engagement and scale.
1.4% CTR
Highest engagement came from pink-themed creatives, proving the impact of color psychology in performance ads.
5% Lower CPA
Ads featuring insurance logos cut acquisition costs, building trust while maintaining strong click-through rates.
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Creative Direction
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Creative Strategy
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Performance Analysis
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Team Leadership
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Platform Expertise
By leveraging strategic audience segmentation and engaging creative, I led Matchnode’s efforts to help The United Center drive revenue growth and deepen fan connections..
4x ROI
in four months vs. prior year baseline. As a result from Matchnode’s paid ads, technical iterations and my creative strategy.
2.91% Avg. CTR
Across the top performing video and image ad creative in the last 90 days.
123% Increase in Add-to-Carts
Launching fresh creative for United Center’s Special Events resulted in direct impact on revenue pipeline.
Creative Strategist Across Platforms
Trained in Meta, Google, and TikTok creative strategies for high-performing digital marketing.
Have a project in mind?
I’d love to work with you.
Recommendations
Jessica is a relentlessly hard working and talented designer. She’s a true problem solver and never gives up. For a couple years at RBMM, i had the pleasure of mentoring young Jessica and became better for it. If you don’t know how to do something, ask Jess and she will figure it out and make it look awesome at the same time. She’s a great design leader in the making!
— Garrett Owen, Co-Founder and Creative Director at Grand Effect
Taking a creative project from concept to production is a 12 round fight. And this girl is a fighter.
I worked with Jessica every day for a year at RBMM on a small team creating a new version of the Chick-fil-A app. She started as a good designer, but had almost no interactive experience. Within a few weeks she’d learned the basics of app design and was volunteering to take on extra projects.
She was also expected to juggle three or four additional design projects at any given time ranging from logo design to full branding campaigns. That takes a rare combination of talent, curiosity, and amazing determination.
Jessica is a force of nature—and she’s just getting started. With more experience and new opportunities I look forward to seeing how far she can go.
— Brandon DeLoach, Owner + Creative Director, D&Co.
Jessica is one of the most hard working and driven young designers I’ve ever known. She has a clear knack for UI/UX and digital design and shows a passion for rolling up her sleeves and figuring complex things out. As part of a team, she contributes great ideas and input and isn’t shy to give her honest opinion and work through problems. She thrives in a collaborative atmosphere and is typically the first to raise her hand to volunteer to take on any task. As a designer, her work is thoughtful and refined. She thinks conceptually and can clearly articulate an idea visually. I personally value the spirit Jess brings to a group. She has a positive attitude and clearly loves design. So much so she volunteers her free time to help out our local design club, the Dallas Society of Visual Communications. I think she’s got valuable leadership skills that will deepen with experience. If put in charge of something, she knows how to do what it takes to bring it together on time and looking great. She’s also just a cool person who is friendly to everyone and has a great time doing what she does.
— Geoff German, Executive Creative Director at Squires&Co
JESS VOGEL 