I help brands find their voice, look their best, and connect meaningfully online. As a Creative Director, I blend data, design, and storytelling into creative that not only looks good but actually works.
From scroll-stopping ads to landing pages people want to click, my approach is strategic without feeling stiff. Recently, I’ve focused on digital health, but I’ve also worked across e-commerce, finance, and sports. I love leading creative teams, writing briefs people actually enjoy reading, and diving into new tech to keep the work sharp.
If it’s smart, bold, and built to perform, I’m in.
Company
Matchnode
Location
Remote
Role
Creative Director
Category
Agency
Time
March 2021 – Present
What I learned
Performance Ad Creative Strategy, Creative Direction, Design Management and Mentorship
• Lead the creative strategy and execution of performance marketing campaigns across Meta, Google, and TikTok.
• Write clear, strategic creative briefs rooted in data and brand goals.
• Analyze performance data to identify winning creative trends and optimize for growth.
• Manage and art direct a team of graphic designers—providing feedback, direction, and support to deliver high-impact ads.
• Oversee project management for all creative tasks across clients, ensuring on-time delivery and alignment with brand voice and platform best practices.
• Deep understanding of ad formats, trends, and best practices on Meta, Google, and TikTok to create scroll-stopping, conversion-driving ads.
• Collaborate cross-functionally with media buyers and strategists to bridge data with design for full-funnel success.
Company
Leesa
Location
Virginia Beach, VA
Role
Senior Graphic Designer
Category
In-House
Time
July 2018 – March 2021
What I learned
Packaging Design, Performance Ad Creative, Project Management
• Collaborate with the marketing leadership team to bring the evergreen brand and direct response marketing campaign designs to life
• Plan, execute, and style photo and video shoots to fill asset gaps
• Work closely with the e-commerce team to produce consistent brand design across the customer journey
• Design and execute all product packaging delivered within the U.S. and internationally
• Manage all design team projects from brainstorm to production within WorkFront project management
• Run as brand checkpoint across all campaign and evergreen collateral
• Partner with the performance marketing team to run creative A/B tests to optimize conversions in paid social and display ads
Company
The Richards Group | RBMM
Location
Dallas, TX
Role
Graphic Designer
Category
Agency
Time
May 2016 – July 2018
What I learned
Campaign Design, Packaging Design, UI/UX App Design, Animation
• Designed branding collateral for clients such as HEB Central Market, Chick-fil-A, AT&T, AAA, Choctaw, and many more
• Concepted and assisted in styled food photo shoots for Central Market seasonal campaigns
• Ideated and designed the UI/UX of the latest Chick-fil-A mobile app with a small team of designers
• Ideated and designed the UI/UX of the latest Chick-fil-A mobile app with a small team of designers
Recommendations
Jessica is a relentlessly hard working and talented designer. She’s a true problem solver and never gives up. For a couple years at RBMM, i had the pleasure of mentoring young Jessica and became better for it. If you don’t know how to do something, ask Jess and she will figure it out and make it look awesome at the same time. She’s a great design leader in the making!
— Garrett Owen, Co-Founder and Creative Director at Grand Effect
Taking a creative project from concept to production is a 12 round fight. And this girl is a fighter.
I worked with Jessica every day for a year at RBMM on a small team creating a new version of the Chick-fil-A app. She started as a good designer, but had almost no interactive experience. Within a few weeks she’d learned the basics of app design and was volunteering to take on extra projects.
She was also expected to juggle three or four additional design projects at any given time ranging from logo design to full branding campaigns. That takes a rare combination of talent, curiosity, and amazing determination.
Jessica is a force of nature—and she’s just getting started. With more experience and new opportunities I look forward to seeing how far she can go.
— Brandon DeLoach, Owner + Creative Director, D&Co.
Jessica is one of the most hard working and driven young designers I’ve ever known. She has a clear knack for UI/UX and digital design and shows a passion for rolling up her sleeves and figuring complex things out. As part of a team, she contributes great ideas and input and isn’t shy to give her honest opinion and work through problems. She thrives in a collaborative atmosphere and is typically the first to raise her hand to volunteer to take on any task. As a designer, her work is thoughtful and refined. She thinks conceptually and can clearly articulate an idea visually. I personally value the spirit Jess brings to a group. She has a positive attitude and clearly loves design. So much so she volunteers her free time to help out our local design club, the Dallas Society of Visual Communications. I think she’s got valuable leadership skills that will deepen with experience. If put in charge of something, she knows how to do what it takes to bring it together on time and looking great. She’s also just a cool person who is friendly to everyone and has a great time doing what she does.
— Geoff German, Executive Creative Director at Squires&Co
Have a project in mind?
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