Leesa headquarters is located right at the Virginia Beach oceanfront, along with their retail store. Working directly with the retail team, I designed and refreshed the exterior branding to increase foot-traffic into the store.
Local artists and online vendors were outside our budget for easel signs, so I had to come up with a more cost-effective solution. After research and initial design; I built, painted and applied vinyl lettering to the hand-cut boards. By doing this myself, I was able to create four easel signs for the price of one online.
Additionally, I redesigned the front monument sign branding and added marquee lettering. This has made it easier for retail associates to change out the offers as needed.
CREDITS Client: Leesa | Creative Director: Lauren Jost-Church | Copywriter: Rachel Mendelson