Renovar translates to “renew” in French. Renovar Jewelry is located off the Las Vegas strip, and offers a curated selection of authentic pre-owned name-brand jewelry. Their mission is to provide one-of-a-kind jewelry for a fraction of the cost of high-end retailers. The goal of the logo was to have both unique and identifying aspects of the store represented in a modern way. The “O” in Renovar drawn as a diamond ring but also is an arrow to represent the reselling feature of the brand.
CREDITS Client: Renovar | Studio: RBMM | Art direction: Phil Smith, Brian Boyd